Experience Design
NIKE FITADV
RETAIL EXPERIENCE
Summary
We have been invited by Modem to work under their creative lead for Nike House of Innovation in Paris to launch their new FitADV in-store campaign.
To showcase Nike's new high-end product range, we have created a multi sensory climate simulator inside Nike's House of Innovation Store in Paris:
The FitADV Weather Arena, an immersive XR testing environment gives visitors the chance to test the new products.
By using large scale real time interactive virtual environments, real time robotics, multi directional audio soundscapes, wind, and immersive ambient light, we have simulated real world extreme weather conditions for the visitors to interact with and flawlessly experience the FitADV innovations first hand.
