Creative Direction
RED BULL CURATES:
THE PRINTSHOP ADE
Creative Direction
RED BULL CURATES:
RED BULL CURATES:
THE PRINTSHOP ADE
Summary
For Amsterdam Dance Event 2018, Red Bull Music, launched the second iteration of their “Red Bull curates: The Printshop” concept. A multi-purpose space in an old warehouse that was created to connect creatives, artist and business during ADE.
To top it of, The Printshop hosted a clubnight and three unique music experiences where creatives and music artist - Willem de Bruin, Sevdaliza and Bokoesam - collaborated and were free to experiment. Resulting in unique one-time performances that empowered the artists and creatives and with the guests.
Articles
Red Bull NL: “Willem raakt met zijn album ‘Man in Nood’.”
Red Bull NL: “Muziek, kunst en messen: de gewaagde performance van Sevdaliza in beeld”
Collaborators
Mr. WixCore Studio
VJ Noralie
Scope
Visual Design
Art direction
Concept development
Experience Design
![](https://freight.cargo.site/t/original/i/ccdf7d78ca4d618905b8d718f1a956e44ac63373fe9fd6040886b618417ecc6a/08_Willem_performance2018_Amsterdam_022.jpg)
![](https://freight.cargo.site/t/original/i/7d7b8f4b426418af7d0568448da050a8305f77ce43f0a29c0715809861ad43aa/09_Willem_performance2018_Amsterdam_028-1.jpg)
![](https://freight.cargo.site/t/original/i/f2af808520ee6e6e2f73405709b5623682faa847ef174a88d53449a264af0620/willem-de-bruin_ToonOverweg.jpg)
![](https://freight.cargo.site/t/original/i/3a6839750ae11264124f7852d9fe8bd42310489d8fb564db4d8e282ecfef47da/roelanddeponti-5bed593824e939e.jpg)
![](https://freight.cargo.site/t/original/i/1daedee6ce5bc42cf6c267f7fde51f546ac5f0f05c9bbfd12c1e95d2c5d1c1a1/sevdaliza-show-ade.jpeg)
![](https://freight.cargo.site/t/original/i/4146f6fcba7f956f2820f32100dad7841f545ed77a3dea248e30127fab9abb8c/sevdaliza-show-ade.jpg)